The heart is a powerful organ, which will beat over three billion times during an average lifetime. However, cardiovascular disease (CVD) has become a prevalent heart health challenge, which has risen to the forefront of consumer concerns in recent years. Global awareness of heart health is increasing and a rising number of people are taking a proactive approach to improving heart health.
To the heart of the matter
To help maintain heart health, consumers are opting for naturally sourced functional foods, beverages and dietary supplements as part of a holistic and health-focused approach to lifestyle. The maintenance of normal cholesterol, blood pressure levels and healthy circulation are often seen as the three key pillars of heart health.
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Research
The cardiovascular system is susceptible to a number of threats, including coronary heart disease, arterial disease and hypertension, all of which can be referred to as CVD. With high consumer demand for ways to tackle these heart health challenges, scientific research into ingredients that can support heart health is ongoing and new developments are emerging on a regular basis.
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